A Video Spokesperson :: Illustrates, Explains, Entertains
22. February, 2009 from Yaoti team
Interactive presentation of environment-friendly product
Today we find ourselves in a time of growing eco-consciousness and a heightened awareness of environmental issues.
The consumers copy what celebrities and stars exemplify. Be it organic food, or cotton, or the hybrid car; protection of the environment is the new trend. The end-consumers are aware of the problem, but is the industry also?
If we eat healthy, recycle and drive environmental-friendly cars, why don’t we carry this concept forward into the world of work? We found some people who led the way.
The control system Centraline AX developed by the company Honeywell is a complete solution that organizes all climatic and electric systems in office buildings in an energy efficient way and cuts facility costs. Saving money and doing good at the same time - what could be better? The supervision system applies modern control technology to link heating, ventilation and air-conditioning, even lighting and elevators can be included. Everything can be controlled and managed digitally from anywhere via Internet.
Such a modern technology needs to be presented in a modern way. Honeywell found the perfect solution - an interactive host. Moving freely in his digital background, the presenter has the opportunity to explain, illustrate and to entertain.
The e-moderation surprises the user with an unexpected effect, the host walks on the screen from behind an over sized head. This is an unusual thing, even for the modern concept of the website moderation. If we look at other examples of video spokespersons, we see a static presenter who does not move or interact with the background in the majority of cases.
The Web is an interactive playground, which allows for various options for the integration of keyed film clips. So let me make a call for more creativity - web designers play around, make use of your options. Honeywell sets a good example.
(source: centraline)
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