Advertising Online Video :: New Media on the Internet
17. June, 2008 from Yaoti team
Personality and the latest technology merge in the World Wide Web
The times when the Internet was just a textbased medium are long gone. The developement towards a new appearance started off slow, images and Gifs loosened up the stiff atmosphere of websites. By now, the progress became unstoppable. Since Web 2.0 entered the scene, everything is thinkable and possible: internet-tv, internet telephony, video platforms, podcast and a lot more.
Today the web is created in a way that suits the user, personality counts. Communicate and present yourself like in real life - that is the motto. Platforms like Myvideo, Facebook, Youtube and many more give the user the opportunity for self-actualization.
But this new concept does not only apply to private persons and their everyday Internet usage, companies have to embrace this trend, too. Many companies saw the advantages and use this new device, one of them is the clothing manufacturer Tommy Hilfiger. In addition to the standard e-commerce website, the company offers the new platform Tommy Tv. Here, the user can watch live gigs of different artists, recorded during concerts sponsored by the company. This service is not only a successful publicity campaign, but it also helps Tommy Hilfiger to gain new customers and establish a strong tie with the existing ones - all in all, a very clever online marketing move.
But there are also possibilities for companies not being American conglomerates. Using the latest media and design your website in an innovative way - making websites more personal and user-friendly that is the goal. There is a new solution in the search for innovative advertising.
Get assistance and let your own personal website presenter take over your website navigation. He operates 24/7 and offers a personal customer service package on the Internet. He explains your company, products and company policy to the user, or accompanies an entire shopping procedure. So, why hesitate? Use the new opportunities and get the assistance of your online spokesperson.
(source: tommy tv)
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