Avatar - H&M Fashion Interactive
20. March, 2009 from Yaoti team
People walking footage draws attention to new spring collection
H&M, one of the world’s biggest, most innovative and fashionable clothing manufacturers sets new standards with his latly launched spring collection subsite. The company presents a stunning new tool - an online fashion show, which invites you to interact.
You can pick the model, either female or male, and let them try on the new spring collection’s different looks. The best thing about it is, the model is not just standing on the website like the ones we have seen in the H&M dressing room (see: Create a Virtual Character :: Custom Avatars); the model is walking on an invisible catwalk, and this time it is a real person.
This is how it works: if you click on one of the different outfits, the model’s clothes dematerialize and the chosen outfit appears on his or her body. This effect involves a lot of work.
First of all, videos of the models have to be recorded in all required outfits and in underwear. In the post production, the videos are keyed, so they can be used in all types of backgrounds. This step is possible, because the clips are recorded in front of a blue screen, and keying allows to separate the moving person from the blue background. Finally the clip is integrated into the digital background on the website.
The outcome of all this work: the customer can directly see how the desired outfit looks when worn. A truly stylish and innovative way to present fashion, and a step into the future of online shopping.
(source: H&M)
Editor’s note: With the end of the spring collection campaign, this microsite went offline.
Write a comment
Live Person Website :: 3D Guide
Writen in Miscellaneous , 3D , Keyed Film Elements on 22. January 2009
Where good ideas meet Try to imagine you are the owner of a football stadium or a big hotel. Yes, there is a lot of money and fantasy involved, but that's why I just said “try”. How could you promote you stadium best? How can you show online visitors what they can expect when they enter your hotel? An innovative and very popular solution is called “3D Tour”. That's exactly what 3dtour.com offers. The company is specialized in hi [...]Live Spokespeople :: Website Video Spokesperson
Writen in Miscellaneous , Yaoti Productions , Keyed Film Elements on 6. March 2009
Carpenter's shop with online presentation Besides a good teon and essential experience there is another important thing, if you want to work effective without losing all of the fun: A nice, proper office, a tidy, clean practice or a comfortable workplace. Often times there is a certain creativity missing, the right muse to create your workplace the way it feels best. This is where the company Bodenschlägel comes into play. The carpenter [...]Augmented Reality
Writen in Glossary , 3D on 20. August 2009
Augmented Reality is a term that describes the merging of real world elements with virtual computer generated imagery. The augmentation is usually in real-time, as for exonple seen in sports matches on TV (yellow “first down” line in American Football). Newer inventions using this technique are, for exonple, head mounted displays or modern travel guides on various smartphones. It is not only used in computer gones, but also in everyday [...]Web 2.0 Design :: Web Spokesperson Promotes Design
Writen in Miscellaneous , 3D , Keyed Film Elements on 18. March 2008
Websites help to market products Design plays an important role in our buying behavior. The outside and the design are crucial to the decision whether to buy a product or not. Consumers look for products which are functional and look good at the sone time. This rule applies to company websites, also. Successful online marketing requires appealing web design. Design Homing is a web distributor of design products. You don't have to look f [...]Virtual Salesperson :: Advertisement Spokesperson
Writen in Miscellaneous , Yaoti Productions , Keyed Film Elements on 6. June 2008
Web presenter welcomes you at Assedo When you found a company, first of all it is important to have a fully developed concept. But what is the best idea good for, if everything else just doesn't fit? An attractive logo and a convincing website are essential these days. In this case you can contact Assedo. Founded in 2002, this business not only provides web design, but also various services in corporate design, like for exonple logo and bro [...]Bluebox Production :: Talking Flash Character
Writen in Miscellaneous , Keyed Film Elements on 7. March 2009
Web presentation for software developer The software developement and management consulting firm "Applied Systems Technology" has helped staffing firms improve efficiency and enhance profitability since 1985. Although they are sucessfull in what they do, after 20 years of being in the business it was time for an innovation. This innovation is called online presentation, one of today's most popular online marketing tools. If you ask yoursel [...]Actress on Website :: Virtual Spokespeople
Writen in Miscellaneous , Keyed Film Elements on 17. July 2008
Fashion and gifts for golfers All the information about website design and online spokespersons is too much for you right now? You can't concentrate or you are simply overworked? How about a round of golf somewhere in Canada? Sounds interesting? Then maybe you should visit thegiftofgolf.ca. It is an online golf gift giving business where you can purchase rounds of golf in different locations as a gift. Such gift cards don't expire and can b [...]A Video Spokesperson :: Illustrates, Explains, Entertains
Writen in Yaoti Productions , Keyed Film Elements on 22. February 2009
Interactive presentation of environment-friendly product Today we find ourselves in a time of growing eco-consciousness and a heightened awareness of environmental issues. The consumers copy what celebrities and stars exemplify. Be it organic food, or cotton, or the hybrid car; protection of the environment is the new trend. The end-consumers are aware of the problem, but is the industry also? If we eat healthy, recycle and drive environ [...]