Relaunch - Malibu ® New Interactive Webdesign
4. May, 2009 from Yaoti team
Get your island on with Malibu ®
The Carribean rum producer Malibu ® has relaunched its brand new interactive website. Moving, clickable features everywhere, highlighted with carribean music make this homepage an entertainment right from the very first second.
Besides the latest Malibu ® updates, advertisements and products, there is a section called “drinks”, represented by a cocktail shaker in the selection bar, which contains a virtual bar and an interactive barkeeper.
The scenario is, who’d have guessed, a Carribean beach bar. While the barkeeper shows you the coolest drinks, people are dancing in the background.
The barkeeper is a perfectly integrated spokesperson who advices you choose one of the 25 drinks from the menu. Once you have chosen a drink, the barkeeper starts telling you all about the ingredients while he is actually preparing it right in front of you.
The different camera angles make it easier to overview the whole process and in the end you are handed a tasty looking drink next to a short summary of all the ingredients and how to mix it.
This scene is a perfect combination of digitally animated background and human avatar, generated with green screen shots and chroma keying. The harmonic concept and technically perfect realization generate a harmonious atmosphere.
Often, web presenters are not able to create a certain atmosphere, but in this case everything works perfectly together.
This site is different though. The avatar was not built for the site, the site was built around the avatar.
(source: malibu-rum)
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