Speaking Avatar :: Interactive Website
8. October, 2008 from Yaoti team
Between heaven and hell
Snoop Dogg is one of the most successful musicians of our time. His music and lyrics have influenced millions of people, although they were often considered as harmful and naughty. Maybe that is why he decided to finally clean his dirty mouth.
As a part of Orbit’s big commercial campaign he literally goes to hell for having such a filthy predicate. On the campaign’s website you are first welcomed by an angel in heaven who introduces you to the new, clean Snoop Dog who wants to discuss your “dirty mouth” on the phone. That’s when you are asked to type in your number so he can call you later, but even without this possible conversation you can enjoy yourself here in heaven.
This whole theme is kept white with a few little interactive features like the product selection and some secret footage which you can only watch if you were first called by Snoop and given a secret code.
You also notice a little wooden sign that says “dirty” that will bring you right down to hell. There you meet the rapper again who obviously feels a little uncomfortable as he does not want to stay there much longer. Behind him there is an old lady sitting on the couch who starts talking to you as soon as you touch one of the few interactive symbols like the phone or the TV which at the same time are links, for example to a “Behind the scenes” feature.
The whole website has such a neat and entertaining design. Everything is clickable and attached to different sounds and movements. The persons are perfectly integrated into the “heaven and hell” theme and the longer you stay the more you will explore.
(source: orbit)
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Cool, big snoop dogg in heaven. who’d have expected that?! I can’t keep myself from playin with the beatbox feature all the time. Great thing!
Cheers