Walk on The Web :: The Philips Online Video
12. August, 2008 from Yaoti team
A tale of men and shavers
What is the first thing that comes to your mind when you think of a Philips shaver? Right, a chiseled face shaved smoother than a baby’s back by at least 5 super sharp razors. However, what most people forget is that the face is not the only hairy part of a man’s body. Why neglect the others? That is the question Philips is asking in their new campaign.
“Men should be shaved everywhere” is the message and their solution to that is called “Bodygroom”. A shaver designed for a man’s special regions.
And who would you rather listen to talking about this new product than a male, good looking actor who reveals himself to be completely shaved? Now don’t say “a woman”, because we all know the truth about women talking and men listening. And after the actor has told you about how this shaver has changed and affected his body and life you might consider buying it yourself.
This new marketing technique of using real life spokespersons on a website is very innovative and makes sense, because it creates a whole new atmosphere where it feels like you are actually having a conversation. A spokesman adds the necessary personality to the page.
In this particular case the online actor functions as some sort of role model. We all know men are easy to influence and with him doing something like shaving his whole body first, maybe more men will do the same and of course use their own “Bodygroom”.
The whole theme and the way it is presented makes this website something special.
(source: Philips)
1 Kommentar zu “Walk on The Web :: The Philips Online Video”
Write a comment
Avatar - Adidas Website with Video People
Writen in News on 27. April 2009
Cooperation with sexappeal Adidas guarantees for good ideas, in clothing design and manufacturing, as well as in the creation of new concepts for online marketing. This was visible in several online applications, for exonple the, conpaign for the Y-3 collection (see: Internet Advertising :: Digital Animation). Right now, Adidas is on the plan with a new idea - what happens if you combine a sportswear brand and a handful of New Zealand Rugb [...]Video Spokesperson :: Flash Video Presentation
Writen in Miscellaneous , Keyed Film Elements on 26. August 2008
A moderated website for the eye Whoever thought moderated websites based on flash videos shot in a greenbox were not going to be successful is already proven wrong. More and more companies and also private users take advantage of this new way of introduction and presentation. If you still haven't heard of it yet don't blone yourself. Maybe you did not know or you have simply overseen it so far. The Atlanta Vision Institute has a solution fo [...]Actress on Homepage :: Redesign a Website
Writen in Yaoti Productions , Keyed Film Elements on 4. May 2009
French company offers free personal website The average Interent user usually knows which website shows up when he opens his Internet browser and why he chose it. Be it a search engine, your email provider or your own website, the reasons for this specific website being your starting page are always the sone. It's practical and for most users inevitable. Yet there is always the sone problem: You might need a search engine the one moment, bu [...]Live Spokesperson :: Talking Characters Online
Writen in Yaoti Productions , Keyed Film Elements on 16. June 2009
DJ agency launches online presenter service Showstarsmusic.com is a company specialized in renting out Djs to customers who want to throw a party, celebrate their birthday or wedding. The German agency has consolidated its good reputation with a wide selection of various Djs from all over the country. The next goal is to convince visitors of their website with a stunning first impression. So it was decided to take advantage of one of the la [...]Online Salesperson :: NWB Uses Character On Flash
Writen in Yaoti Productions , Keyed Film Elements on 13. April 2009
Business utilizes a Yaoti NWB is a publishing company for taxation law and accountancy. The new slogan is „Finding instead of searching“, which is why there are several new modules for accountancy, business law, bequest and many more on the website. The new features are explained by a web presenter who is standing in the middle of the homepage, surrounded by various links to a new database, FAQs or a test center, for exonple. Sin [...]Video4Site :: A Talking Avatar
Writen in Miscellaneous , Web Video on 8. May 2009
A digital step into the future Imagine... you're the owner of a successful company that provides high quality products and services. Now you're planning to do the next step and get your company online. Nowadays a virtual company representation in the World Wide Web is essential for a successful marketing strategy. But where do you start? How do you do it? And what could guarantee the biggest success? FX Digital might be able to help you. Th [...]Bluebox Production :: Talking Flash Character
Writen in Miscellaneous , Keyed Film Elements on 7. March 2009
Web presentation for software developer The software developement and management consulting firm "Applied Systems Technology" has helped staffing firms improve efficiency and enhance profitability since 1985. Although they are sucessfull in what they do, after 20 years of being in the business it was time for an innovation. This innovation is called online presentation, one of today's most popular online marketing tools. If you ask yoursel [...]Website Presenter :: Swiss Company Engages Spokesmodel
Writen in Yaoti Productions , Keyed Film Elements on 18. April 2008
Toys for Boys Are you one of the men who love to have their little toys? Then JonoTrade is exactly the right spot for you. The Swiss catalog company offers everything the male heart can ask for. All types of remote-controlled articles for adults and children. Models of cars, boats, gliders and combat helicopters, all of them true to the original and ready for use. No matter which element you like best - water, land or air - Jonotrade offer [...]
Awesome campaign! This guy is so funny! Does anybody know his name?
Thank god there are ads like this one, cuz I think it’s just fair, even if some men don’t think so. I’m sure my boyfriend does;)
I dunno if I’d looked at this the same if there wasn’t this funny guy talkin to me. You’re right, the spokesman is a very very good tool.