Webdesign - Nadal as a Footage Person
2. February, 2009 from Yaoti team
New commercial with Tennis’ #1
Tennis Star Rafael Nadal and a group of specialists at Looping and Clave teamed up to shoot the new campaign spot for the balearic islands.
Therefor he was put in front of a big green screen to perform various footage moves. Afterwards all these clips were put together and edited with special CGI programms to create a colorful, lively enviroment around him.
One thing that makes this video special is the fact, that Rafael was filmed from different camera angles. Top, bottom, close-up, full-body – and even a dolly shot arround him. This guarantees a high quality TV clip with amazing pictures.
Some of the footage clips were also made for the website, where Nadal helps you with the navigation. He awaits the user on the Homepage, if a topic is clicked, an animation video sequence starts.
The web navigation clips follow the same style as the TV spot - Nadal’s video “sends” you from one topic to the next by utilizing an animated sheet of paper. If you pause in the the overview and do not click on a topic, the Nadal avatar rests in a waiting clip in the background.
This campaign ought to be a big success for it convinces with its brilliant pictures and effects.
(source: Nadal’s islands)
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