Website Video :: Video Spokesmodel for Lufthansa
16. February, 2009 from Yaoti team
Miles & More with new web design and spokesperson
In times like these, where people are very canny when it comes to spending money on a vacation, hence harder to convince, companies need to come up with new ideas to keep the customer interested.
Lately, Lufthansa, one of the world’s biggest airlines has decided to add a new feature to its redesigned Miles & More service website - a web presenter.
This spokeswoman, sporting the clever name Melissa Miles, is dressed like an air controller and appears in a small window when you visit the homepage. She is utilized to introduce visitors to the brand new website of Miles & More.
Every page has been redesigned to guarantee a better overlook and easier navigation. Lufthansa decided to use the online presentation to welcome every visitor personally before he even enters the actual website. This caters for a better preparation and of course promotes new features. Such are, for example, an improved search engine and an interactive navigation system.
The only thing missing is the web presenter again, who, on the homepage, promised to introduce the visitor to all the new features. Yet she is nowhere to be found.
The new website, however, might have also been a reason for the company’s recovery in times of economical crises, according to its stock ratings over the past three months. Maybe Melissa can gain even more points by taking care of the customers.
(source: miles&more)
Editor’s note: Unfortunately Melissa does not welcome visitors anymore. She has been taken offline by Lufthansa.
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